Bitcoin: Crypto Education and Portfolio App

Most crypto apps are built for people who already know what they are doing. This product targets the full spectrum: first-time investors trying to understand what they just bought, and experienced traders who want reliable portfolio tools in one place. Designing for both without alienating either was the core challenge, and it is a genuine one rather than a stated one.

Three functions, one product. Learn, Analyze, and Track each operate as their own module with a clear purpose, while navigation between them stays seamless. Someone can move from an educational article to a live price chart to their portfolio without reorienting.

Education carries the same visual weight as the analytical tools, rather than being tucked away as an afterthought. Interactive charts, market analysis, and actionable insights are presented with enough hierarchy that a beginner can read them without prior experience, and enough depth that an experienced user still finds them useful. That balance is where most products in this category give up and pick one audience.

Tablet as a first-class surface, not a scaled-up phone layout. The extra space goes into side-by-side data views, expanded chart interactions, and a dashboard layout that makes portfolio tracking genuinely more efficient rather than just larger.

Light and dark both fully resolved. Dark carries the visual weight the category expects, light keeps the interface readable in any environment. A custom logo and an informational website were delivered alongside the app so the product reads as one thing across touchpoints.

Timeline: 6 weeks. Year: 2025. I led product design and brand.