The Sleepover by The Westin Dubai | Campaign visual identity

In celebration of World Sleep Day, The Westin Dubai Mina Seyahi organized a more “grown-up” version of a sleepover, focusing on the importance of a balanced lifestyle combined with good quality sleep. Guests were given a “Sleepover Kit” which included a bathrobe, pajama set, workout clothes, and a reusable water bottle. A variety of relaxing and renewing activities were curated for them, ranging from sound and energy healing to dreamy, sundown drinks by the beach.

Receive the brief from my managers ➡️ Went on Pinterest and Behance for inspo; also had a look at The Westin's brand colors to integrate into the design (went with the sage from the brand color palette) ➡️ Worked on 2 concepts which included layouts for the collateral ➡️ Presented to managers for feedback ➡️ Worked on the final draft ➡️ Publish/send to suppliers for production!

Deliverables include: Box for the sleepover kit, invitations, itinerary card, Spotify playlist card, thank you note