Conservatory | Brand identity for hotel lounge and cafe
Erika Flor
Acting as the gateway to traveling back to a more effortlessly glamorous time, Conservatory features a striking monochromatic palette with a distinctive architectural framework of a mansion, sectioned off into an exotic gazebo, a living, and a games room. Conservatory sets the first page of a long story that carries through every room of this house; take a moment to read a line on every corner, savor the time on every sip and every bite.
Welcome to the Conservatory.
Mood Board + Color Palette
(The first image is a rendering of the lobby lounge from the interior design company)
The Process
Receive the brief from my managers ➡️ Went on Pinterest and Behance for inspo ➡️ Worked on 2 concepts which included mood boards and layouts for the collateral ➡️ Presented to managers for feedback ➡️ Worked on the final draft ➡️ Publish/send files to suppliers for production!
Deliverables include: Main menu, flyers, coasters, paper cup, plastic cup, pastry boxes
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Posted Sep 13, 2023
During my tenure at The Westin Dubai, I created the brand identity, flyers, menus, and packaging for its newly renovated lobby lounge Conservatory.
