BAR-B | Brand identity for boutique spa
Erika Flor
Enter the doll house.
BAR-B is a boutique spa for guests who want to show up, show off, and show-stop! Located on the 30th floor at the W Dubai - Mina Seyahi, the goal of this brand is to be the go-to place for trendsetters and disruptors who want a unique spa experience. While clients get treatments done, they can have a drink from the curated beverage menu as they enjoy the mesmerizing sights of the Arabian Gulf.
Final mood board (part 1)
The Process
Receive the brief from my managers ➡️ Worked on 3 different options which included mood boards, logo drafts, and potential flyer layouts ➡️ Presented to senior management for feedback ➡️ Worked on the final draft ➡️ Publish!
Deliverables include: Promo flyers, menus (spa treatments and beverages), gift voucher, paper bag, coaster, info leaflets for in-house guests, and animated teasers for Instagram Stories (which can be found on my website)
Final mood board (part 2)
Flyer layouts
Animated teasers for Instagram Stories
Stationery kit
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Posted Aug 29, 2023
I was given the brief to create a vibrant, not-your-usual spa visual identity for a (then-new) hotel, tailored for disruptors and trendsetters.
