BAR-B | Brand identity for boutique spa

Erika Flor

Enter the doll house.

BAR-B is a boutique spa for guests who want to show up, show off, and show-stop! Located on the 30th floor at the W Dubai - Mina Seyahi, the goal of this brand is to be the go-to place for trendsetters and disruptors who want a unique spa experience. While clients get treatments done, they can have a drink from the curated beverage menu as they enjoy the mesmerizing sights of the Arabian Gulf.
Final mood board (part 1)
Final mood board (part 1)

The Process

Receive the brief from my managers ➡️ Worked on 3 different options which included mood boards, logo drafts, and potential flyer layouts ➡️ Presented to senior management for feedback ➡️ Worked on the final draft ➡️ Publish!
Deliverables include: Promo flyers, menus (spa treatments and beverages), gift voucher, paper bag, coaster, info leaflets for in-house guests, and animated teasers for Instagram Stories (which can be found on my website)
Final mood board (part 2)
Final mood board (part 2)
Flyer layouts
Flyer layouts
Animated teasers for Instagram Stories
Stationery kit
Stationery kit
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Posted Aug 29, 2023

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