Website Redesign for a Real Estate Investment Platform
Victoria Bona-Egun
Brief:
The objective was to revamp an existing website, enhancing its functionality, overall user experience and transforming it into a visually appealing and user-friendly platform.
My Role:
As the sole designer, I spearheaded the website redesign project, breathing new life into the existing platform. With full creative control, I applied my knowledge and expertise to reimagine the user interface, optimize functionality, and create an exceptional user experience that aligns with modern design trends
Process
Research: Thoroughly analyzing the existing website, I identified pain points and opportunities for improvement. I also studied industry best practices to guide the redesign process. This research formed the foundation for the redesign strategy.
User-Centric Approach: Prioritizing user needs and expectations of the target audience, I designed intuitive navigation, and streamlined content structure, offering an optimized user flow, clear messaging, and a seamless user experience.
Wireframing and Prototyping: Creating wireframes and interactive prototypes, I visualized the new website's layout, structure, and functionality, refining design concepts.
Visual Design: Employing a creative blend of typography, colours, and imagery, I crafted a visually appealing design that aligned with the website's purpose and target audience, enhancing the website's overall aesthetic.
Final Results:
The website project elevated the overall quality and user experience of the platform.
Enhanced User Experience: The intuitive navigation and optimized user flow resulted in improved engagement.
Stylish Visual Appeal: The visually appealing design captivated users, creating a positive and memorable impression.
Improved Functionality: The optimized structure and streamlined content improved website performance and accessibility.
Positive Brand Perception: The new design conveys professionalism and credibility, leading to a strengthened brand perception among visitors.
This personal website redesign project successfully transformed the platform into an engaging and user-centric experience. The enhanced design, and improved functionality, showcased my expertise as a designer.
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Posted Jun 6, 2023
Transformed an outdated website into a captivating and user-friendly platform. Enhanced design, improved functionality, and strengthened brand credibility.
