VULICHNIY is a local graffiti shop selling spray cans, markers, and streetwear. The problem? Their old logo looked like a badge for a cute local bakery. It was too safe, too clean, and completely disconnected from the actual graffiti scene. They needed a brand that actually belongs on the streets.

Street-Ready Assets The identity is built for the real world. Acid-green grunge textures and heavy streetwear merch. The posters are designed with a torn-paper aesthetic to blend perfectly into dirty concrete walls, seamlessly embedding QR codes that link directly to the shop. Zero corporate polish.