Brand Identity & Offline UX for KEYS Real Estate by Yan KravecBrand Identity & Offline UX for KEYS Real Estate by Yan Kravec

Brand Identity & Offline UX for KEYS Real Estate

Yan  Kravec

Yan Kravec

KEYS Real Estate | Brand Identity & Offline UX

The client came to me with a very literal name: "KEYS". The goal was to avoid the typical real estate clichés (no classic roofs or buildings) and create a brand that is smart, conceptual, and welcoming.

The Logo Concept

The logo is a visual hybrid: it forms the shape of a key, but the base is a 3D room (a cube). The core idea hides in the white space. It’s not just a geometric cut-out — it represents a lit room. An empty dark cube is just a concrete box, but when the light is on, it means someone is home. This was my way of injecting warmth, coziness, and life into a strict, minimalist shape.

Offline UX

The Frictionless Business Card I didn't just design a piece of paper; I built a physical interface. Visually, the card mimics a door where the logo acts as the handle. Flipping the card is conceptually like opening the door to that specific agent's personal office.
Functionally, I wanted to eliminate user friction entirely. Instead of cluttering the surface with tiny text, the back features a massive QR code. One quick scan acts as a direct line to the agent, instantly routing the user to their e-mail, phone, Telegram, WhatsApp, or the agency website.
Zero manual data entry, zero effort.
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Posted Jul 27, 2026

Transformed a generic naming into a smart isometric concept. Business cards designed as a frictionless 1-click physical UI.

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Timeline

Jun 13, 2023 - Jun 29, 2023