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Regroup Coffee + Bicycles: E-commerce UI/UX & Brand Development
Paul Mullen
Project Overview
Transformed the digital presence of Regroup Coffee + Bicycles—a unique destination combining speciality coffee with premium cycling services in Southwest Arizona. Delivered comprehensive brand development and e-commerce UI/UX that increased user engagement and captured the essence of their coffee and cycling culture.
Key Stats/Deliverables :
Brand Development (typography & colour system)
E-commerce UI/UX Design
User Journey Mapping & Content Architecture
Mobile-Responsive Design
Interactive Navigation Systems
Optimised mobile layouts ensuring accessibility across all devices
Custom typographic system using Graphik Condensed and Matter typefaces to convey vibrant, bold, community-oriented brand values
Bespoke colour palette inspired by Southwest Arizona landscape
Dynamic menu systems designed to encourage exploration
Complete page designs showcasing a cohesive visual system and user flow.
Process & Approach
Discovery & Strategy
Mapped user journeys and identified critical paths to create seamless content architecture supporting easy navigation and logical content flow.
Brand Development
Developed modern typographic style and fresh colour palette that conveys Regroup's spirit: vibrant, bold, and community-oriented.
UI/UX Implementation
Integrated interactive elements, including dynamic menus, engaging product showcases, and optimised mobile layouts, to boost user engagement.
Results/Impact
Delivered a frictionless e-commerce experience that captures Regroup's unique coffee and cycling culture, whilst encouraging deeper brand engagement through intuitive design and strategic content architecture
Client Testimonial
Paul was instrumental in bringing together our vision for Regroup's digital facelift. He instantly understood our ethos and provided patient guidance in designing a site for us that was both functional and visually beautiful. Paul's professionalism and innate attention to detail make him a rare professional in today's digital world.
Adam L. Eggebrecht, Co-Founder, Regroup, Arizona, USA
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Posted Feb 2, 2026
E-commerce transformation for Arizona's unique coffee & cycling destination. Brand development, UI/UX design, and seamless user experience delivery.
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