Created a distinctive brand identity for Cycling Sounds, a platform specialising in high-fidelity audio recordings that capture the atmosphere of cycling. Developed for enthusiasts, content creators, and brands seeking authentic cycling soundscapes.

Brand Identity & Logo Design

Brand Guidelines

Typography System (Moderat Mono by Tightype)

Colour Palette Development

Pre-Launch Website (Framer)

Digital Brand Assets"

Brand Strategy Drew inspiration from cycling's rich history and the transformative power of sound. Researched the cycling community's aesthetic expectations and audio platform positioning.

Logo Development Developed an icon that harmoniously combines an audio waveform with a bicycle's drivetrain. The result is both simple and unmistakably connected to cycling, whilst hinting at the brand's audio focus.

Visual Identity System Selected Moderat Mono typeface to reinforce digital presence. Created a heritage-inspired colour palette drawing from Greg LeMond's 1989 ADR team cycling jersey; vibrant colours that honour cycling's legacy whilst maintaining contemporary appeal.

Digital Implementation Built a pre-launch holding page using Framer to generate interest and capture potential users ahead of the official launch.

Delivered a brand identity that authentically reflects Cycling Sounds' core offering whilst resonating with the cycling community. Through strategic design choices rooted in cycling heritage, the brand positioned itself as a distinctive resource for enthusiasts and content creators seeking high-quality cycling audio.

Distinctive brand identity merging audio and cycling culture

Scalable visual system across digital touchpoints

Heritage-inspired design creating immediate community connection

Pre-launch engagement strategy via holding page