CCP x Fidelidade

Through Clube de Criativos de Portugal, this brief by Fidelidade and MOP was made to show the benefits of Fidelidade Pets, by making a 10 second video to fit the three digital screen outdoor by MOP.

The idea came about through the metaphor of comparing dog and cat’s fur to the insurance coverage ("cobertura"), the short video aimed to showcase the benefits of the insurance while emphasizing the empathetic aspect of it.