For this brief created by Xerox through Clube de Criativos de Portugal, the goal was to show the full potential of the CMYK+ technology enabled by Xerox printers: in addition to the normal CMYK colors, it’s possible to print several amazing colors, including a special white color and gold, which are the ones used for the poster. The idea for the piece came about when the shape of letter E was reimagined as a printer, releasing a whole new world of color.
