Penguin Books Merch Idea

Maria Soares

Gen Z reads to escape reality for a little while and they are willing to read anywhere as long as they have a good book. Reading is their Sweet Escape. This Penguin merch line is meant to be used whenever and wherever they choose to, since reading should be a ritual no matter where they do it. Gen Z believes in the power of books and so does Penguin. What a heavenly match.
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Posted Nov 23, 2023

Designed a merch line for Penguin Books (Brief by D&AD)

Ice, Ice Baby
Ice, Ice Baby
A Beleza de Ser Grupo Boticário
A Beleza de Ser Grupo Boticário
CCP x Xerox
CCP x Xerox
Naked Beauty Branding
Naked Beauty Branding

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