NFTs is the marriage of the collector and the modern. Our aim was to create a landing page for a platform that closes the gap by presenting printed NFTs in the real world such as galleries and private collections. This project required a design that was not only informative but also the visual realization of this extraordinary idea.

We started with a classic, intuitive site structure. Consider clean lines, simple navigation – a friendly gateway to an unfamiliar concept perhaps. However, the real magic is in the visuals. Glassy, modern-looking buttons are the focal point set against the background of primitive, graffiti-like fonts. Vintage touch AI art enviously contrasts with the inexhaustibly modern idea. Imagine an art history museum but with neon and chrome accents.

The landing page is not only about the product – it is the embodiment of phygital philosophy. It’s the digital becoming physical, the old-fashioned given a modern wink. The jarring effect of the design is deliberately by virtue of being unanticipated. It attracts users and reflects the process of taking NFTs into the classic collector spaces themselves.

Here, this project demonstrates that landing pages, and particularly those for revolutionary ideas, are more effective when they refuse to be placed in a straightjacket. A digital experience has been created as bold visuals and contrasting aesthetics were embraced which is as engaging as the concept it advocates. It is a proof of how powerful design can be not only to communicate a message but to take the shape of a movement.