Auro Light is a premium lighting brand known for its sculptural, ambient pieces. The project focused on redefining its identity and digital presence with a calm, contemporary visual language. The rebrand and new online shop are currently in development, designed to bring the product’s warmth and atmosphere into a clean and intuitive e-commerce experience.
Project Highlights
✦ Complete rebrand with new art direction, tone, and visual system
✦ Design of a full online shop experience, including product storytelling and interactive motion
✦ Focus on creating a calm, editorial feel that reflects the softness of light
✦ Fully responsive design, ready for development and launch
Outcome
A refreshed visual identity and digital concept that elevate Auro Light from product to brand, bridging craftsmanship, emotion, and technology. Website and shop launch coming soon.
Mobile Online Shop
Color and Gradient Exploration
Flora Workflow for Moodboard
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Posted Oct 7, 2025
Rebrand and e-commerce concept for Auro Light, a premium lighting brand. New visual identity and digital experience currently in development.