Auro Lights - Brand Design and Online Shop Development
Johann Kim
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Posted Oct 7, 2025
Rebrand and e-commerce concept for Auro Light, a premium lighting brand. New visual identity and digital experience currently in development.
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Timeline
Sep 14, 2025 - Oct 1, 2025
Auro Light – Brand Redesign and Online Shop
Auro Light is a premium lighting brand known for its sculptural, ambient pieces. The project focused on redefining its identity and digital presence with a calm, contemporary visual language. The rebrand and new online shop are currently in development, designed to bring the product’s warmth and atmosphere into a clean and intuitive e-commerce experience.
Project Highlights
✦ Complete rebrand with new art direction, tone, and visual system
✦ Design of a full online shop experience, including product storytelling and interactive motion
✦ Focus on creating a calm, editorial feel that reflects the softness of light
✦ Fully responsive design, ready for development and launch
Outcome
A refreshed visual identity and digital concept that elevate Auro Light from product to brand, bridging craftsmanship, emotion, and technology. Website and shop launch coming soon.
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