Georgia’s First Modern Self-Storage Company

Brian

Brian Loughnane

Georgia’s First Modern Self-Storage Company

Co-Founder & CEO

2022 to present
Summary
Co-founded StoreSafe LLC and built Georgia’s first modern self-storage business, including a 160-unit facility and a full valet-storage service. Led the full lifecycle from concept validation and site acquisition through launch, systems integration, team building, and early-stage growth. StoreSafe.ge established as the leading standard for structured self-storage in Tbilisi.
Key Contributions & Results
StoreSafe is the clearest example of my end-to-end operational capability. I personally executed the entire lifecycle: acquisition, design, fitout oversight, recruitment, training, customer processes, and integration of all systems. The business now runs smoothly at low weekly input, proving the scalability of the model I designed.

Project Scope

• Site search, negotiation and lease • 1000m2 facility design and full fitout • Managed fit-out, contractors, security systems, and operational layout • Implementation of storage software, CRM, payments, website • SOP creation for facility and valet workflows • Team recruitment and training • Launch planning and go-live operations

Deliverables

• 160-unit storage facility • Full valet-storage service infrastructure • Integrated system stack • Customer service scripts and workflows • Hiring, onboarding, and SOP documentation • Facilitated integration of storage management software, e-commerce, banking, CRM, website, internal comms & reporting • Built operational workflows for enquiries, tours, move-ins & billing • Established performance reporting to support future scaling

Outcomes

• Opened April 2025, strong revenue and occupancy from launch • Proved a completely new product category in Georgia • Operation now runs at about 5 hours per week oversight • Facility recognised as the only modern storage service in Georgia • All systems and processes built ready for replication and scaling
StoreSafe Georgia, Tbilisi, Vashlijvari facility, promo reel.
My daughter!
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Posted Nov 24, 2025

Co-founded StoreSafe, Georgia’s first modern self-storage provider, leading concept to launch, systems, team build and early growth; now run fractionally.