Scaling ExpatHub's Real Estate Division

Brian

Brian Loughnane

Georgia's leading real estate advisory firm

Partner & Head of Real Estate

2022 to present

Summary

Built and scaled the Real Estate division of ExpatHub.ge, the leading service provider for foreigners investing or relocating to Georgia. Completed over 500 online consultations, and drove growth despite significant geopolitical challenges. Clients include investors, families, and crypto-based buyers requiring discreet advisory structures.
ExpatHub.ge homepage
ExpatHub.ge homepage
Key Contributions & Results
I established ExpatHub Real Estate as the number one choice for international buyers entering Tbilisi. I built all service processes, client journey architecture, hiring, reporting, and cross-team workflows. I also deepened partnerships with crypto providers to allow modern payment solutions for overseas clients.

Project Scope

• Consultation delivery • Buyer advisory and investment guidance • Hiring and training local account managers • Process creation and reporting • Crypto-partner workflow (discreet client solutions) • Customer funnel structuring

Deliverables

• 500+ consultations • Full buyer journey workflow • Team structure and SOPs • Reporting dashboards • CRM pipeline management

Outcomes

• Division recognised as the most trusted expat property service in Georgia • High client satisfaction and repeat transactions • Growth achieved despite volatile geopolitical backdrop • Scalable real estate advisory framework built  • Now managed fractionally through structured delegation and systems discipline
A consultation in progress
A consultation in progress
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Posted Nov 27, 2025

Built and scaled ExpatHub Real Estate as top choice for international buyers in Tbilisi, delivering 500+ consults, strong growth, and modern client processes.