Brand Identity Design for Braiy

Project Type: Brand Identity Design Client Type: Braiy Services/Construction / Services: Brand Identity, Visual Design

Client Overview Braiy Services Limited is a modern construction company known for delivering durable, high-quality projects across commercial, residential, and infrastructural sectors. They’re committed to excellence, innovation, and client satisfaction but their visual identity didn’t yet reflect that.

The Challenge When I first connected with Braiy Services Limited, their brand visuals felt generic and inconsistent. There was no clear direction that communicated their strength, precision, or reliability. My goal was to create a visual identity that would:

Position them as a premium, trustworthy construction brand

Reflect the boldness and solidity of their work

Remain timeless, functional, and versatile across platforms

Discovery & Strategy I began by diving into their story, understanding their values, and identifying what set them apart. From our conversations, it became clear that “integrity, strength, and innovation” were their brand’s foundation.

Concept Development I explored visual directions inspired by architectural precision — focusing on balance, geometry, and minimalism. The concept revolved around structure and trust.

Logo Design I created a bold logomark built on clean lines and solid geometry to represent reliability and craftsmanship. The typography was customized for a confident, modern feel, ensuring scalability across digital and print media.

Color Palette & Visual System The palette features deep charcoal, gold, and off-white, symbolizing strength, luxury, and balance. Supporting graphics and iconography were designed to maintain consistency and reinforce professionalism across all brand materials.

Brand Collateral I designed business cards, letterheads, site signages, and digital templates that seamlessly carried the new identity. The result was a cohesive visual system that elevated the brand experience both online and offline.

The Outcome The new brand identity transformed Braiy Services Limited from a traditional contractor into a premium construction brand. Their audience instantly perceived a higher sense of professionalism, and the refreshed identity helped them gain more trust from potential clients and partners.

Brand Strategy

Logo Design

Color Palette & Typography

Visual Identity System

Brand Collateral Design