Time, Value and Effort

Type: Motion Design / Conceptual Animation

I created a short motion graphic to visually explain the relationship between time, money, and effort — three factors that define productivity, project outcomes, and value creation.

The goal was to simplify a complex idea into a minimal, animated graph that anyone could quickly understand.

To communicate how increasing or reducing one variable (time, money, or effort) directly affects the other two, showing the inevitable trade-offs in creative and business processes.

Concept Development – Sketched the triangular relationship between the three elements.

Storyboarding – Planned how each factor would move dynamically on a graph to demonstrate cause and effect.

Animation – Designed and animated the graph using smooth transitions, clear labeling, and motion pacing to emphasize each shift.

Sound & Finishing – Added subtle sound design to enhance rhythm and engagement.

The animation delivered a visually clean and conceptually sharp representation of a universal truth in business — that time, money, and effort are always in negotiation. It works effectively as a teaching tool and a conversation starter for creative professionals and entrepreneurs.

Adobe After Effects, Illustrator