Plannd – AI-Powered Personalised Travel Planning

Project Title: Plannd – AI-Powered Personalised Travel Planning Client Type: Tech Startup (AI & Travel) Services: Brand Identity, Visual Design, Product UI, Motion Design

Plannd is a cutting-edge startup that simplifies how people plan their holidays using AI. The platform generates personalised itineraries, flight options, and accommodation choices based on a user’s budget, preferences, and interests, creating a seamless, human-like travel assistant.

While their current focus is on holidays, Plannd’s long-term vision is to expand into other areas of personal planning such as events, business trips, and life management.

The founders needed a brand identity and digital experience that captured their futuristic vision while remaining friendly and accessible to all ages. They wanted the brand to feel intelligent, modern, and trustworthy, avoiding the coldness of typical tech visuals.

I began by defining the brand’s core message: “Plan Smarter. Live Better.” The visual identity was designed to reflect clarity, intelligence, and simplicity — combining clean typography, gradient-driven depth, and soft motion cues that evoke the flow of travel and discovery.

The design system was built around a minimal, schedule interface with intuitive color codes for destinations, activities, and travel types.

Color Palette: A blend of deep blue (trust, depth) and coral (warmth, human touch)

Typography: Rounded geometric sans-serif for a modern yet friendly look

Logo Design: A stylized calendar icon forming a subtle “P,” symbolizing precision and personalization

Motion Elements: Smooth slide-ins, expanding circles, and AI-like glows for data processing visuals

The result was a sleek, intelligent, and emotionally appealing identity that resonates with both tech-savvy users and casual travelers. The brand communicates trust, ease, and sophistication, setting the tone for Plannd’s expansion beyond travel.

Brand Identity System

Motion Logo

After the redesign:

Brand recall increased by 40% during test groups

Investors responded positively to the refined pitch visuals

Early adopters praised the brand’s simplicity and futuristic design tone