Omega Farms Brand Identity Case Study

Omega Farms Poultry company focused on healthy, hygienic chicken and egg production.

Omega Farms needed a fresh brand identity that communicates trust, quality, and agricultural expertise. The goal was to position them as a modern poultry brand that prioritizes clean production, nutrition, and accessibility for everyday households.

Create a brand identity that:

Reflects freshness, growth, and reliability

Appeals to families, retailers, and distributors

Distinguishes Omega Farms from traditional, outdated farm brands

Builds trust in both packaged eggs and chicken products

The concept is centred around purity, health, and nourishment. The identity combines:

Clean and natural colours

Friendly typography

A memorable symbol shaped around Omega + chicken imagery

This ensures instant recognition while reinforcing what Omega Farms stands for — wholesome food from a trusted source.

Primary Logo — A modern emblem that merges chicken and egg forms

Color Palette — Blood Red and warm yellows for freshness and vitality

Typography — Rounded fonts for friendliness and approachability

Packaging Concepts — Egg crates and chicken product labels with consistent brand presence

Vehicle & Delivery Branding — For market and distribution visibility

Discovery & Research — Competitor review + understanding farming practices

Concept Sketches — Multiple logo directions exploring farm themes

Identity Design — Logo, color system, type styles, and supporting graphics

Mockups & Applications — Packaging, delivery crates, uniforms, and signage

Final Delivery — Exported assets + style guide for consistent usage

The new identity gives Omega Farms:

A professional and fresh look ready for scaling

Strong shelf and market visibility

Brand consistency across all customer touchpoints

Increased consumer trust in product quality

The brand now reflects the farm’s values — fresh, healthy, and reliable poultry production.