Serendipity Rishikesh, a new establishment combining a cats cafe, hostel, and thrift store, required a cohesive visual identity to launch its unique concept. The goal was to create a range of branding materials that would capture their unique, welcoming vibe and stand out to both locals and tourists in the busy hub of Rishikesh.

The primary challenge was to create a unified design system that could be applied across vastly different mediums. The designs needed to be:

Cohesive: Instantly recognizable as part of the "Serendipity" brand.

Functional: The menu had to be easy to read, and the signboard visible from a distance.

Appealing: Reflect the cafe's core themes (cats, community, serendipity) to attract the target audience.

I developed a visual identity centered on a clean, modern aesthetic with playful cat-themed illustrations. This core identity was then strategically adapted for each specific deliverable.

Goal: To capture attention and clearly communicate the cafe's name and unique offerings (Cats Cafe & Hostel) to foot traffic.

Goal: To create a menu that is easy to navigate, reflects the brand's personality, and enhances the customer's dining experience.

Goal: To drive awareness for the cafe's in-house thrift store and encourage exploration from both cafe customers and hostel guests.

Goal: To create a desirable piece of merchandise that functions as a souvenir and a tool for brand advocacy.

This project was a fantastic exercise in applying a new brand identity across a diverse set of physical and promotional items. The final suite of materials provides Serendipity Rishikesh with a cohesive and professional foundation, helping them attract customers and build a memorable brand experience from the first glance to the final purchase.