A complete brand identity and landing page design for Women Who Build, a new movement and community focused on female founders, creators, and artists. The goal was to create a brand that felt empowering, premium, and distinct, positioning it not as "another collective," but as a dedicated "house of builders" for women who execute.

Based on the strategy, I designed a visual system that balances elegance with modern energy.

The logo system features a primary wordmark paired with a stylized wing icon, symbolizing ambition and connection.

The color palette was chosen to evoke both trust and creativity.

A dual-font system was implemented to create a clear and refined hierarchy:

Primary Font (Headlines): Stix Two Text, a classic serif, was chosen for its authoritative and refined feel.

Secondary Font (Body): Manrope, a clean and modern sans-serif, is used for all body text and UI elements to ensure clarity.

The brand strategy was directly translated into a high-impact, conversion-focused landing page. The design guides the user through the "what, why, and how" of the Women Who Build movement.