In a focused 2-week sprint, I overhauled Momence’s marketing site—introducing a bold brand language of calendar-style underlines and highlights, expanding the feature narrative to showcase newly launched 1-on-1 capabilities, and rebuilding the pages in Webflow so the site could serve as a conversion-driven sales tool rather than a static brochure.

+$150 K in new ARR generated directly from website leads

38 % spike in demo requests (conversion uplift)

2 × increase in average time-on-page

The old marketing site buried Momence’s story and treated the product like a feature checkbox. We needed a site that:

Showcases a fresh brand voice rooted in the product’s daily rituals—calendars, schedules, and 1-on-1 sessions.

Surfaces the full feature set so prospects grasp the platform’s breadth in one scroll.

Turns the site into a high-conversion sales asset, not just a brochure.

New visual language built around underlines & neon-style highlights echoing the in-app booking calendar—instantly recognizable, undeniably Momence.

Hero narrative → Feature runway: an above-the-fold promise followed by an interactive, scroll-snapping feature list that lets visitors self-select use cases.

Action-first layout: contextual CTAs (“Book a Demo,” “Start Free Trial”) pinned to each section; copy trimmed to one-breath statements.

Proof modules: real revenue numbers, studio logos, and bite-sized case quotes woven between sections to build trust without disrupting flow.

Accessible tech stack: rebuilt in Webflow, enabling marketing to ship updates without engineering sprints.