Context An ethical AI consultancy needed a brand identity that communicated innovation with credibility.

Challenge Most AI brands rely on dark tech imagery or overly futuristic visuals. The challenge was to create a design system that felt ethical, intelligent, and human-centric.

Solution & Involvement I created the complete visual identity system—logo, color direction, typography, and collateral—and guided the creative tone for future assets. The result positioned TETHiK as a thought leader in the ethical AI space.

Tools Used Figma, Illustrator, Photoshop