An AI-assisted concept brand created to demonstrate how creative workflows can be enhanced by strategic prompt design.
Challenge
Explore how AI tools could generate high-quality, cohesive brand systems without losing creative control.
Solution & Involvement
I designed the concept brand from strategy to visual presentation, using ChatGPT for creative direction prompts and Sora/Nano Banana for asset generation. The result was a cohesive visual story that felt handcrafted despite AI collaboration.
Tools Used
Figma, Illustrator, ChatGPT, Sora, Nano Banana
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Posted Oct 7, 2025
An AI-assisted concept brand created to demonstrate how creative workflows can be enhanced by strategic prompt design.