Visual Identity Development for The Guiding Collaborative

The Guiding Collaborative

Context A wellness brand built around balance, clarity, and connection. The team wanted a visual identity that felt calm, confident, and unified across physical and digital touchpoints.

Challenge To create a modern brand that captured the harmony between mind, body, and community—without leaning too clinical or too spiritual.

Solution & Involvement I led creative direction and brand design, developing the full logo system, color palette, typography, and visual identity standards. The final identity expresses warmth and trust while giving the brand a flexible system for future growth.

Tools Used Figma, Adobe Illustrator, Photoshop