Brand design for an AI helping students navigate future careers
Chip Hultin
HopeST Group has developed an AI that provides high school students with insights into what different career paths might best suit them.
The catch was standing out at sterile education conferences among textbook and pencil companies. I helped them develop colorful brand assets that would reflect the avatars within the app.
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Posted Feb 7, 2025
HopeST’s AI unlocks a universe of careers, instantly accessible to every student. I helped them develop brighter branding that reflected these possibilities.
