Wayfinding for Y Combinator events

Principal designer providing graphic solutions for Events, Startup School, Outreach, and HR teams; developing event branding, badges, wayfinding systems, social media imagery, and presentation templates. • Built a grid system based on a 1/16th ratio of the “Y” icon. Establishing consistency across sub-brands, lock-ups, and text layouts. • Arrange print and digital agenda layouts for Batch Retreats, Batch Kickoffs, End of Batch, and YC staff events. • Create custom venue maps for in-house and offsite events. • Establish welcome materials reaching at least 250 early stage startups quarterly. • Branded Y Combinator’s 20th anniversary celebration with unique monogram and signage. • Organize Investor Reception and Alumni Reunion directories, seating charts and agendas. • Developed wayfinding and evacuation signs for YC’s San Francisco offices. • Collaborated with Software and Outreach teams to develop an in-house badge template for on-the-spot personalized YC branded name tags.