Geneva Trading is a leading proprietary trading firm on the cutting edge of fin-tech. They are an entrepreneurial, collaborative organization that seeks to capitalize on opportunities in the financial market by partnering with individuals, teams, and organizations.

Our team was tasked with expanding their current visual brand and redesigning their website.

After strategy and content sessions with the client, I began experimenting with layouts for the web pages.

Since I was working off of an existing visual brand, I kept a lot of the standards set by Geneva Trading while also searching for opportunities to build upon the existing visual elements. I explored many variations of the UI modules to find what felt the most cohesive with the current brand while also elevating it.

Finally, after landing on some, it was time to execute it in the UI. I revisited the approved wireframes and began applying the new styles to the different elements on the page.