Comprehensive Social Media Audit and Strategy

In this project, I developed and executed a comprehensive content creation strategy for a food service brand. My role involved crafting engaging and visually appealing content that highlights the brand’s culinary offerings, emphasizing quality, taste, and presentation. I collaborated closely with the client to understand their vision, target audience, and goals, ensuring that the content aligned with their brand identity and messaging.

Key responsibilities included:

Content Planning: Developed a content calendar to ensure consistent and timely delivery of posts across social media platforms.

Visual Design: Created visually captivating images, videos, and graphics that showcased the food offerings in a way that resonates with the target audience.

Copywriting: Wrote compelling captions and blog posts that not only described the dishes but also conveyed the brand’s story and values.

Audience Engagement: Strategized ways to increase engagement by incorporating interactive elements like polls, contests, and user-generated content.

Analytics & Optimization: Monitored content performance and utilized data-driven insights to refine the content strategy, maximizing reach and engagement.