SavoryBites is a gourmet snack brand that specializes in healthy, artisanal snacks made from organic ingredients. I was responsible for developing and executing the content strategy for SavoryBites on Instagram and TikTok. My role involved creating visually engaging and informative posts, reels, and stories that highlighted the brand's unique selling points, such as the use of organic ingredients and sustainable packaging. I also developed creative campaigns that connected with the audience’s love for healthy living and adventurous eating.

Grew the follower count by 150% within six months, reaching over 50,000 engaged followers.

Increased average post engagement by 70% through a mix of high-quality imagery, user-generated content, and interactive stories.

Created a series of snack recipe videos that not only showcased SavoryBites products but also encouraged user participation, leading to a 60% increase in user-generated content.

Implemented a consistent posting schedule and leveraged trending sounds, which contributed to a 50% increase in average video views and engagement.

This combination of strategic content creation and community engagement helped SavoryBites establish a strong presence on social media, leading to increased brand loyalty and sales growth.