Design Lead At The World's First Secondary Transactions Engine
David Pokorny
Augment – Buy and Sell Shares in Private Companies for $5k in Minutes
Augment, based in Austin, Texas, is a marketplace that enables shareholders, investors, and brokers to trade shares of private companies. It operates similarly to public stock exchanges but focuses on private equity, allowing users to buy and sell shares in companies that haven't yet gone public.
*Sample data only. Pricing does not reflect real-time market data.
The Problem
Almost two years ago, the co-founders approached me with a request to redesign their product. The original design lacked visuals, had a poor user flow, and didn’t provide an ideal experience.
We aimed to create a platform that users would not only enjoy but also recommend to others.
Old screenshots
Product
*Sample data only. Pricing does not reflect real-time market data.
Website
David redesigned our web app from the ground up. He does great work, is thorough, quick when needed, receptive to feedback, and mostly importantly super easy to work with. He's a master at taking user stories and converting them to refined designs. David is also useful to bounce ideas off of and go into the weeds to snuff out inconsistencies in product requirements. At implementation time as changes inevitably need to be made, David has been flexible to adapt and dynamically reorder priorities to put out a product on time. Looking forward to continue working together!
The Solution
Over the past two years, we’ve been designing and building a new experience to simplify transactions in the secondary market.
I’m sharing screenshots featuring dummy content—these do not reflect real-time market data.
David did a great job with designing and launching our website. On short notice, he was able to come up with a design and strategy that really tapped into the brand ethos we were looking for. He was super helpful along the way and always available to help even with time differences. I definitely recommend David for any of your website design needs, as he is talented, works efficiently, and is patient. Cheers
Current State
With hundreds of daily active users, Augment is growing rapidly. The team is expanding, and we’ve received excellent feedback from our users. In addition to the redesign, I also assist Augment with marketing materials, including pitch decks, announcements, and more.
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Posted Sep 6, 2024
Leading UI/UX and Webflow for the world's first secondary transactions engine, improving user experience and driving growth in private equity trading.
