Editorial Sales Deck & Catalogue System - Luma Living
Mansi Chauhan
About the Project
Client:
Luma Living
Industry:
Architectural Lighting / Interior Design
Scope:
Editorial sales deck design, catalogue system, visual direction, layout strategy, presentation storytelling
Objective:
Develop a catalogue-driven presentation for a modern lighting studio, designed to present products, interiors, through a calm and architectural visual system.
Deliverables and Impact
Deliverables
12-page editorial sales catalogue
Founder profile and brand narrative spread
Product category pages with material and manufacturing detail
Editorial feature layout
Campaign imagery layout with product spotlights
Results
Delivered a presentation-ready catalogue system for client sales meetings and retail partnerships
Visual system designed to scale across future collections
Established a consistent editorial voice aligning Luma Living with premium architectural lighting brands
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Posted May 10, 2026
Brand presentation design for a residential lighting studio, covering catalogue layout, visual direction, product storytelling, and a scalable design system.
