Hoa Nguyen
TNEX digital bank is the first digital-only bank in Vietnam. TNEX is recognized as The Best Digital Bank for Gen-Z according to Asian Banker. The bank reached 1.5 million users after only a year and continue to grow as one of the digital bank leaders in Vietnam and Southeast Asia.
In 2021-2022, although TNEX acquire many users, the quality of users didn't meet the expectation. Retention rate was quite low and customers tended to churn in the following month after onboarding. Inactive user rate was also high. Therefore, one of the challenges that growth team was facing was increasing retention and revenure-generated customers.
In that context, I proposed and implemented two campaigns that yielded high results.