Bloom & Beyond - Brand Design

Many creative professionals live in urban spaces with little to no greenery, impacting their mental and physical well-being.

Bloom & Beyond offers a sustainable solution with a subscription service that delivers greenery alongside simple care and installation instructions, making plant life more accessible and improving both personal and environmental health.

The brand identity is designed to captivate a visually-driven audience. The primary typeface, Bricolage Grotesk, balances sleek sophistication with a slightly unconventional edge, resonating with creatives. Strong character shapes command attention and reinforce the brand’s messaging in a bold, distinctive way.

Since this audience leads busy lives, the brand identity is designed to instantly draw them in, combining an engaging visual presence with clear, benefit-driven messaging. The tone is expert yet approachable, instilling trust while maintaining a casual, friction-free experience.

The logo merges the brand’s initials into a stylized flower, making it both unique and recognizable. Its minimalist, square-based design ensures scalability and adaptability across various applications, strengthening brand familiarity.