Peep Sunglasses - Brand Identity

Fast fashion and the pressure to follow the latest trends often leave Gen Z struggling to express their individuality, without resorting to unsustainable practices.

Peep want to encourage their customers to stand out with their unique, one of a kind sunglasses frames made from sustainable materials that allow them to own their style without killing the planet.

Imperfect, hand drawn typpography displayed at large scale, reflects the individuality and quirkiness of Peep’s customers & becomes something they feel comfortable with & resonate with. The typography feels inclusive of a wide audience that is gen-z & is approachable due to its non commercial vibe.

The messaging & imagery used in Peep's communications are rooted in humour, a great sales technique for their audience as Gen-Z do not enjoy hard sales. In the social media marketing age, things must feel authentic to land & convert sales.

This authentic feel also connects with the audience on their level, closely matched to "meme culture" that they engage in online. This increases customer loyalty and therefore increased repeat sales opportunities.

The responsive logo system is unique & versatile. This means that it works properly maintaining its familiarity & professionalism wherever it is needed across all touch points digital & physical. A varied application also keeps Gen-Z, notorious for short attention spans, enraged for longer.

The logo effectively represents the company’s name, making it instantly recognizable. Beyond that, its dynamic and energetic design helps capture attention more effectively than competitors. The subtle introduction of an eye shape within the 'P' references both the products sold and the customers served, adding an extra layer of meaning without being overly specific.