Brand Identity design for online event
Nabha Shetye
L&T Tech Services, India wanted to launch a 3-month long online web series called AI-natomy Sessions by LTTS. I collaborated with the social media agency WCYW, Delhi as the visual design lead for this brand identity design project.
THE DESIGN CHALLENGE:
L&T Tech Services is an already established brand and has a very strict brand look and feel and guidelines. My challenge was to create an identity for this event that would look distinct and fresh yet unmistakably a part of the mother brand identity.
THE PARALLELOGRAM ASSET:
The L&T Tech services creatives use a parallelogram in all creatives with a green to yellow vignette. I adapted the same with a twist. Converted it into a frame for the logotype in the form of a speech bubble. The AI angla also had to be prominently featured which I integrated into the bubble balancing out the structure of the entire unit.
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Posted May 21, 2026
A distinct identity was created for the online event AI-natomy Sessions by L&T Tech Services based on the existing mother brands identity
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Timeline
Oct 21, 2025 - Feb 10, 2026
