The client wanted a mark that felt friendly and inviting while hinting at the venue's legendary trippy nighttime vibes. A place where friends gather, glasses clink, and memorable nights unfold.

THE QUESTIONS THAT GUIDED THE DESIGN DIRECTION

• What’s the pricing like? • What’s the profile of the kind of people expected to drop in? • The restaurant has been famous for its food in Jaipur. Now that they were opening a Pub as well, should the Logo explicitly shout Pub or should they stick to food or neutral? • Who are the competitors in the city and how can we look different / better?