Packaging Design Identity for Coffee Pods
Nabha Shetye
KROFF Coffee was a premium coffee brand entering the highly competitive portioned coffee market. The objective of this design suite was to establish a strong, recognizable shelf presence, differentiate between machine-compatible capsule types, and clearly communicate flavor profiles, intensity,
and origins to the consumer.
Versatility: The identity flexes from playful, color-blocked lifestyle packaging (Cartons) to sophisticated, origin-focused heritage packaging (Tubes) without losing core brand recognition.
Clarity of Compliance: The inclusion of the green vegetarian/dietary dot and the highly visible "Compatible with Nespresso® Machines" tag ensures the product meets local regulatory expectations and immediate functional consumer requirements.
Premium Visual Assets: The integration of flat illustration styles with clean, modern data grids hits the current "affordable luxury" sweet spot in consumer packaged goods (CPG).
KROFF logotype has a distinct character with the elegant cuts in the letters. The mix of rounded and sharp edges make it bold, modern yet bring it
back into the home appliances warm aura. It stands alone without any symbolic additions to make it adaptable and readable across various sizes
on the products.
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Posted May 19, 2026
A vibrant coffee packaging design identity that could adapt its colours based on the variety of flavours on offer.
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