Career and Motherhood: A Cheat Sheet
Mo' Siyanbola
Content Writer
Copywriter
Content Research
Google Apps
Google Docs
/ This is one in a series of awareness/advertisement copies for WeSucceed, an e-learning and recruitment platform for working mothers. The platform aims to solve the problem of balance between work and motherhood for women.
/First I conducted a research on the challenges faced by working mums. Afterwards I created a buyer persona to highlight WeSucceed's ideal client/customer. This helped me better understand what their needs were, pain points, how to address them and present the solution they need.
/I came up with an engaging and relatable blogpost that effectively communicates the value of WeSucceed's platform for working mothers. Here are some things I included to make this blogpost stand out.
/A Catchy Headline: "Career and Motherhood: A Cheat Sheet to Enjoying the Best of Both Worlds" This piques the interest of my target audience to want to read further.
/ Relatable Opening: I painted a scenario that included a conversation between a tired working mum and her 3-year old child.
/Clear Structure: I made the post well organised, easy to follow or scan through and included actionable sections.
/Practical Tip: I included valuable advice and resources for mothers.
/WeSucceed's Valuable Proposition: The post clearly explains how WeSucceed supports working mothers in achieving balance between work and family.
/Call-to-action: I included a call to action and added a note of urgency to it to enable prospects take action immediately rather than later.
/Tone and Voice: I used a supportive, empathetic and empowering tone and voice.
/Keywords and Meta Description: I included relevant keywords in the post for Search Engine Optimization. I also crafted a compelling meta description at the end of the post to entice search engine users to click and learn more about WeSucceed's brand.
/To read the blogpost I wrote for WeSucceed, click the link below
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