For this project, I wrote a product description for a mock female supplement called Bloom Balance

The target customer for this product are women between the ages of 25-45. They are experiencing hormonal imbalance and in search of remedies for optimal health.

To get their attention, I first identified with the target customer, their pain point and the solution they seek- 1st paragraph. In this paragraph I made sure to mention that the product is natural. This is to retain their interest as a lot of people these days, are searching for natural remedies for their health problems.

In a subsequent paragraph, I reiterated the unique selling point (USP) of Bloom Balance and went further to state that it has no side effects. This is to cancel out any doubt the potential customer may have in mind.

I ended the product description with a clear call to action (CTA)

Brand tone: empowering, supportive and conversational

Click the link below to read product description for Bloom Balance 👇🏾