UIC 20th Anniversary - Visual Identity

Portfolio project

UIC 20th Anniversary - Logo Design

Symbolic, commemorative logo for the 20th anniversary of United International College. A call for entries design, loved by faculty and alumni.

In 2025, Beijing Normal University–Hong Kong Baptist University United International College (UIC) celebrates its 20th anniversary. To mark this milestone, the college has launched a call for anniversary logo designs.

In response, I designed a logo inspired by the college’s collective memories and motto. The proposal was well received by faculty, alumni, and design professionals.

🗂️ Deliverables: Visual Identity, Brand Collateral, Merchandise 📁 Project Type: Call for Entries ⚙️ Tools: Photoshop, Figma 🗓️ Year of Creation: 2025 ℹ️ Credits: View in Notion

Logo Concept

Swan on the UIC campus

Concept: Swan, book, and the number 20

The logo features the swan-shaped figure 20 as its core element, representing UIC’s 20-year journey.

The swans in the campus lake are a shared memory among UICers and a symbolic element of UIC itself. Over two decades, generations of students have acquired knowledge at UIC, contributed to society, and stepped onto the global stage, while the swans have thrived and multiplied on campus. This cycle of growth and renewal reflects UIC’s educational mission and legacy.

The book silhouette symbolises the accumulation and dissemination of knowledge, aligning with the motto “In knowledge and in deeds, unto the whole person”.