UIC 20th Anniversary - Visual Identity
Eric Zhang
UIC 20th Anniversary - Logo Design
Symbolic, commemorative logo for the 20th anniversary of United International College. A call for entries design, loved by faculty and alumni.
In 2025, Beijing Normal University–Hong Kong Baptist University United International College (UIC) celebrates its 20th anniversary. To mark this milestone, the college has launched a call for anniversary logo designs.
In response, I designed a logo inspired by the college’s collective memories and motto. The proposal was well received by faculty, alumni, and design professionals.
🗂️ Deliverables: Visual Identity, Brand Collateral, Merchandise
📁 Project Type: Call for Entries
⚙️ Tools: Photoshop, Figma
🗓️ Year of Creation: 2025
ℹ️ Credits: View in Notion
Logo Concept
Swan on the UIC campus
Concept: Swan, book, and the number 20
The logo features the swan-shaped figure 20 as its core element, representing UIC’s 20-year journey.
The swans in the campus lake are a shared memory among UICers and a symbolic element of UIC itself. Over two decades, generations of students have acquired knowledge at UIC, contributed to society, and stepped onto the global stage, while the swans have thrived and multiplied on campus. This cycle of growth and renewal reflects UIC’s educational mission and legacy.
The book silhouette symbolises the accumulation and dissemination of knowledge, aligning with the motto “In knowledge and in deeds, unto the whole person”.
Graphics
Badge
Signage
Merchandise
Merchandise
Merchandise
“It’s the best design of my choice among all the submissions.”
Dr Richard Xiaying Xu
Associate Professor & Associate Head of Department
United International College (UIC)
“It’s full of stories and carries the shared memories of all UICers. Who hasn’t paused to watch the black swans on the way to class? Honestly, this design elevates the whole vibe of UIC.”
Mchale Zijing Jia
Class of 2023, Cinema and Television, UIC
Venue Screen
Design is my thing,
with marketing tied in.
More work at 🖥️ ericzhang.design
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Posted Nov 15, 2025
Symbolic, commemorative logo for the 20th anniversary of United International College.
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