Chinese TV in the Netflix Era - Book Cover Design
Eric Zhang
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Posted Nov 15, 2025
Cover artwork for a scholarly book published by Anthem Press.
Chinese TV in the Netflix Era - Cover Design
Cover artwork for a scholarly book published by Anthem Press.
Chinese TV in the Netflix Era is a scholarly publication that explores the landscape of Chinese television, with a particular focus on online drama series, or webisodes, while considering the influence and competition of Netflix, a key symbol of today’s global streaming era.
🗂️ Deliverable: Book Cover
📁 Project Type: Freelance Work
⚙️ Tool: Photoshop
🗓️ Year: 2023
ℹ️ Credits: View in Notion
The cover design features an iconic scene from traditional Chinese costume dramas, a genre deeply rooted in Chinese television culture. Over this backdrop, dynamic bullet comments (danmu), a popular interactive feature on Chinese streaming platforms, display trending viewer phrases and reactions.
Design Concepts
This visual combination establishes a viewing atmosphere that reflects the contemporary and uniquely Chinese digital media experience.
Anthem Press Website. The final cover may be modified by Anthem Press and may differ from the original design.
“When it comes to publishing, Anthem Press is my top choice, as they allow me to ask Eric to design the cover.”
Dr Richard Xiaying Xu
Book Author
Associate Professor in Communication
Design is my thing,
with marketing tied in.
More work at 🖥️ ericzhang.design