Led UX direction and visual

Led UX direction and visual exploration on a pitch to Wataniya — a modern super-app concept reimagining insurance as a daily lifestyle companion, aligned with Saudi Arabia's Vision 2030 digital transformation agenda.

Designed two full theme explorations (conservative brand-led and ambitious lifestyle-first), a modular mobile architecture of 6–8 composable service modules (Policy, Claims, Roadside, Car Services, Notifications, Profile) that Wataniya could scale to new verticals without reshipping navigation, and built accessibility (RTL Arabic-first, contrast, touch targets) as a formal talking point in the pitch — not an afterthought.

Delivered interactive Figma prototypes presented remotely to stakeholders in Saudi Arabia.