Led the design of McDonald's by Zair AbbasLed the design of McDonald's by Zair Abbas

Led the design of McDonald's

Zair Abbas

Zair Abbas

Led the design of McDonald's internal communications platform — a centralized intranet connecting frontline crew, store managers, regional leadership, and corporate teams across one of the world's largest restaurant operations.
The challenge: critical operational updates were getting lost in fragmented comms, never reaching frontline staff reliably. The solution required role-based information surfaces (the same platform serving a corporate VP and a crew member on shift), a priority-signaling system (critical / informational / social) so urgent updates were never buried, and a content architecture that let corporate publish once and route automatically to the right stores, roles, and regions.
Delivered a complete enterprise intranet design, built for regional rollout with global scalability.
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Posted Apr 29, 2026

Led the design of McDonald's internal communications platform — a centralized intranet connecting frontline crew, store managers, regional leadership, and co...