Mour Dating Club
Fritz M
Brand Designer
Growth Marketer
Product Designer
Adobe Photoshop
Figma
TikTok
Product
Mour Dating Club was an invite-only, seasonal, dating app based in LA and NYC.
Design Assets
Branding (co-creator), UI (co-creator), UX, Pitch Deck, Influencer assets.
Marketing Assets
End-to-end marketer. Creative Director, talent sourcing, and execution for TikTok campaigns.
Marketing Results
Outperformed all other marketing strategies.
1M+ views.
57,000 likes.
Posted ~100 videos.
Generated a sizeable user base at a low CAC.
Found 4 creators to be face of brand, each posting between 15-30 times per month.
2021
