B2B SaaS Paid Social Design | FLOWLY Workflow Automation by Buse YalçınB2B SaaS Paid Social Design | FLOWLY Workflow Automation by Buse Yalçın

B2B SaaS Paid Social Design | FLOWLY Workflow Automation

Buse Yalçın

Buse Yalçın

Overview

Developed a complete Meta Ads creative system for FLOWLY, an AI-powered workflow automation SaaS designed to simplify repetitive processes and team operations.

The Work

9 static Meta Ads focused on workflow automation, approvals, integrations, dashboards, and team productivity
9:16 Instagram Story adaptations for every placement
Consistent SaaS UI design, typography, color system, iconography, and campaign art direction
Built as a scalable paid social system for B2B software marketing rather than isolated ad creatives

Approach

Combined AI-assisted image generation with Adobe Photoshop refinement and custom SaaS UI visualization to turn complex software features into clear, engaging advertising concepts. Each creative translates FLOWLY’s workflow automation capabilities into benefit-led visual stories while keeping dashboards, interface elements, and product interactions readable and consistent.

Outcome

A cohesive, production-ready paid social campaign for a B2B SaaS brand, designed to communicate software value quickly across Meta placements while maintaining strong visual consistency between static ads and vertical formats.
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Posted Sep 21, 2026

AI-powered B2B SaaS Meta Ads for FLOWLY, combining workflow UI, bold graphic design, and story adaptations into one scalable paid social system for SaaS growth.