Meta Ads Creative Design | AI Static Ads & Instagram Stories
Buse Yalçın
Overview
Developed two complete Meta Ads creative directions for MORI MATCHA: an editorial illustration campaign and a realistic minimalist campaign.
The Work
18 static social media ads across both creative directions
9:16 Instagram Story adaptations for every placement
Consistent art direction, typography, color systems, product styling, and mobile-first layouts
Built as a complete system for paid social, not one-off creatives
Approach
Combined AI-assisted image generation (Google AI Studio, DALL·E 2) with Adobe Photoshop refinement to keep product proportions, materials, and brand presentation consistent across both directions. The editorial illustration direction brings character and storytelling; the realistic minimalist direction keeps the product premium and front and center.
Outcome
A cohesive, production-ready Meta Ads creative system for a food and beverage lifestyle brand, designed for scaling across placements and formats.
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Posted Sep 19, 2026
Created 18 static social media ads plus 9:16 story format adaptations, with consistent art direction, typography, color systems and product styling.
