Maison 85 — Brand System What they do Maison 85 is a US-base...
Marcos Silfa
Maison 85 — Brand System
What they do
Maison 85 is a US-based importer and curator of premium European gastronomy. They act as a logistical and commercial bridge, representing established continental brands.
The challenge
Building a strong identity that supports—rather than competes with—the brands it represents. The system must integrate diverse product origins and formats under one coherent structure.
The strategy
A restrained system focused on structure over decoration. I implemented a dual-use logic:
maison85: For institutional clarity.
m85: A compact mark for operational and logistical efficiency.
The result
A disciplined, scalable framework designed to stay quiet so the products can speak. Design as infrastructure, not expression.
#BrandSystem #VisualIdentity #MinimalistDesign #FoodLogistics #DesignStrategy
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Posted Jan 7, 2026
Maison 85 — Brand System What they do Maison 85 is a US-based importer and curator of premium European gastronomy. They act as a logistical and commercial br...
