KOLDPRESS — Visual Identity & Packaging 🇦🇺 For this Melbou...
Marcos Silfa
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Posted Jan 3, 2026
KOLDPRESS — Visual Identity & Packaging 🇦🇺 For this Melbourne-based cold-pressed juice brand, the challenge was to create a system that fits naturally with...
KOLDPRESS — Visual Identity & Packaging 🇦🇺
For this Melbourne-based cold-pressed juice brand, the challenge was to create a system that fits naturally within high-end Yoga and Pilates studios.
Principles applied:
The product as the message: With ingredients this fresh and vibrant, the design must step back. The juice’s natural color is the hero.
Visual Honesty: Transparent labels and clean typography to reflect purity and health.
Contextual Harmony: A minimalist aesthetic that feels at home in premium wellness spaces.
A sincere brand where design serves as an invisible bridge between the product and the consumer.
#PackagingDesign #Melbourne #Minimalism #Wellness #HonestDesign